Email Delivery Rate for Email Marketing Success

Email Delivery Rate vs Bounce Rate

Email Marketing is one the best internet marketing strategy that a company can implement to increase its total sales, and in the long run its number of customers. Although this technique is not 100% accurate it still varies on what we called Email Delivery Rate(Boosting your email delivery rates). What is this delivery rate? Email delivery rate can be defined as the accuracy of the email to be delivered on the right recipient without getting block into spam blacklist filters.  Let say for example you have 10,000 email addresses in your list and then you send an email and only 5,000 received the email successfully then we can conclude that you have 50% email deliverability rates. Maybe you will ask where this data come from? data was determined by the communication between your email marketing services provider (Constant Contact, Exact Target, EmailReach, MailChimp, etc..) and the service provider for your subscriber (Hotmail, Earthlink, AOL, your company’s Exchange server, etc..). 

Another important term that you must understand is the Bounce rate. In the above example if we have 50% Delivery Rate then we can say that we have also 50% Bounce Rate. Bounce rate are classified into two: hard bounces and soft bounces. Example of soft bounce is when the recipient’s inbox is full and can’t no longer accepts incoming messages, or when the email address of where you’re sending is out of office reply. On the other hand hard bounce are considered to be spammy on the content itself like the body of the message, the subject, too many links in the message, or bad email address.