Email Delivery Rate for Email Marketing Success
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Showing posts tagged email
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Email Delivery Rate vs Bounce Rate
Email Marketing is one the best internet marketing strategy that a company can implement to increase its total sales, and in the long run its number of customers. Although this technique is not 100% accurate it still varies on what we called Email Delivery Rate(Boosting your email delivery rates). What is this delivery rate? Email delivery rate can be defined as the accuracy of the email to be delivered on the right recipient without getting block into spam blacklist filters. Let say for example you have 10,000 email addresses in your list and then you send an email and only 5,000 received the email successfully then we can conclude that you have 50% email deliverability rates. Maybe you will ask where this data come from? data was determined by the communication between your email marketing services provider (Constant Contact, Exact Target, EmailReach, MailChimp, etc..) and the service provider for your subscriber (Hotmail, Earthlink, AOL, your company’s Exchange server, etc..).
Another important term that you must understand is the Bounce rate. In the above example if we have 50% Delivery Rate then we can say that we have also 50% Bounce Rate. Bounce rate are classified into two: hard bounces and soft bounces. Example of soft bounce is when the recipient’s inbox is full and can’t no longer accepts incoming messages, or when the email address of where you’re sending is out of office reply. On the other hand hard bounce are considered to be spammy on the content itself like the body of the message, the subject, too many links in the message, or bad email address.
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AutoResponder can Increase your Email Deliverability
For those of you who are planning to use an email autoresponder, here are some guidelines you can follow to maximize the usage of your autoresponder which will greatly affects your email deliverability rates. First of all you would like to ask permission on your customers or email subscribers or what we called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information on that way you can avoid being reported as spammer. Second is to tell your visitors to use ISP address rather than free emails because we know that these kinds of emails can be throw away easily and they can create new emails. Third important way to increase your delivery rate is to maintain your list, remove email addresses that bounce with an error of 2-3 times in a monthly period. Next is check your message content because most messages that uses HTML are considered spam that’s the reason why sending a plain text alternative message is preferred by most email marketers. Also scan the files that you are attaching because viruses are spread easily through the use of malicious email that is why many users are wary of attached documents.
Lastly research says that emails that have URL appearing in the newsletter could cause the entire message to be filtered by those spam blacklist and also avoid creating messages that are composed with entirely images. You can use image, just minimal (Be sure to read this article…Keep Your Business Safe from Spam Blacklist). Remember, if you’re an aspiring to become an email marketer someday then the first thing you should do is focus on your email deliverability rates because this is really important in email marketing which will help your business becomes successful.
