Email Delivery Rate for Email Marketing Success

AutoResponder can Increase your Email Deliverability

For those of you who are planning to use an email autoresponder, here are some guidelines you can follow to maximize the usage of your autoresponder which will greatly affects your email deliverability rates. First of all you would like to ask permission on your customers or email subscribers or what we called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information on that way you can avoid being reported as spammer. Second is to tell your visitors to use ISP address rather than free emails because we know that these kinds of emails can be throw away easily and they can create new emails. Third important way to increase your delivery rate is to maintain your list, remove email addresses that bounce with an error of 2-3 times in a monthly period. Next is check your message content because most messages that uses HTML are considered spam that’s the reason why sending a plain text alternative message is preferred by most email marketers. Also scan the files that you are attaching because viruses are spread easily through the use of malicious email that is why many users are wary of attached documents. 

Lastly research says that emails that have URL appearing in the newsletter could cause the entire message to be filtered by those spam blacklist and also avoid creating messages that are composed with entirely images. You can use image, just minimal (Be sure to read this article…Keep Your Business Safe from Spam Blacklist). Remember, if you’re an aspiring to become an email marketer someday then the first thing you should do is focus on your email deliverability rates because this is really important in email marketing which will help your business becomes successful.